Tickets for Good expands into Europe, partners with ie:Music for Robbie Williams 2025 tour

Sheffield, UK, 7th February 2025

Tickets for Good (TFG), a mission-based company offering affordable event tickets to healthcare workers, teachers, charity staff and other people facing economic barriers to access, has expanded into the Netherlands following successful launches in the UK and US.

Companies supporting the launch include Greenhouse Talent, ID&T, Mojo Concerts, and This is Live, alongside ambassadors Robbie Williams and Hans Brouwer (founder MassiveMusic, Founding Partner A’DAM Toren). Additionally, ie:music is partnering with TfG on the Robbie Williams 2025 tour.

Led by Simone van Hövell and Linda Holleman, Tickets For Good NL includes more than 30 healthcare institutions, reaching more than 150,000 healthcare workers. Meanwhile, the platform’s international network comprises some 400,000 members and 1,000 event partners.

The company previously partnered with artists including Yungblud, Dua Lipa, Idles and UB40 for the UK, and Pixies across their international network.

Building on success in its UK origin territory, the European expansion is the latest chapter of TFG’s global growth. Previously, the company launched its US business, Tickets for Teachersprogramme in both the UK and US, and expanded its partnership with Ticketmaster through its Distributed Commerce API.

Tickets For Good makes it easy for live event organisers to donate tickets to non-profit workers, healthcare staff, teachers, and people receiving various means-tested benefits, who register as members on the platform. Through TFG, these individuals who serve their community are provided access to free and heavily discounted tickets (with a booking fee) to a wide range of events while partners can develop audiences and increase their social impact.