British Underground announce three nights at SXSW highlighting groundbreaking UK music scenes

London, UK, 26th February 2025 Celebrating 24 years hosting British music showcases at South by Southwest (SXSW), including breakthrough performances along the way from The Darkness, Amy Winehouse, Stormzy and Ezra Collective, the latest slate of British Underground supported showcases is hosted at the Velveeta Rooms on 6th Street starting Tuesday 11th March as part of the official SXSW Music programme.

On 11th March, Broadside Hacks present a night of international folk music reflecting an emerging UK scene of outsider music based around London’s famous Moth Club.  Broadside Hacks is a musical collective, independent live promoter and record label founded by Campbell Baum from the Domino signed band Sorry.

March 12th brings the latest Jazz re:freshed line-up to Austin.  Presented by one of the key players in the resurgence of UK jazz, this night has been running at SXSW since 2017 bringing premiere performances of Shabaka Hutchings, Moses Boyd, Nubya Garcia and Ezra Collective to the festival.

March 14th we hand over to Dialled In, the critically acclaimed artist-led initiative, creating opportunities for South Asian artists to showcase and push creative boundaries at festivals and events from London’s South Bank Centre via Boiler Room to Glastonbury.

British Underground supported SXSW line-up at Velveeta Room, 6th Street:

Broadside Hacks – Tuesday 11th March
Spitzer Space Telescope, John Francis Flynn, Milkweed, Red Stamp, Frail Talk

Jazz re:freshed – Wednesday 12th March
Summer Pearl, INSXGHT, MADELEINE, corto.alto, oreglo and Sofia Grant

Dialled In – Friday 14th March
Arushi Jain, Grewal Twins, Jawari, Pritt, Kapil Seshasayee, Madame Gandhi

British Underground is funded by Arts Council England to support emerging UK talent. The showcases spotlight the importance of vital scenes providing the raw materials that make the UK the most important music tastemaker in the world.  Many of these acts are supported to attend the festival through the International Showcase Fund, a bursary scheme run by PRS Foundation and funded by music industry partners including British Underground.

This showcase series has additional support from UK independent music trade body The Association of Independent Music (AIM). AIM has additionally facilitated international networking opportunities at SXSW for members of the UK independent music community, and helped curate a panel delving into the impacts of streaming reform, featuring speakers from Deezer and global independent music businesses (details here).