London & New York, 5th August 2024
IMPEL’s licensing capabilities now stretch across every continent on the planet, with the groundbreaking collective having just signed a licensing and administration agreement with amra for Asia Pacific, including Australia, New Zealand, South East Asian territories and Brazil.
As the only global digital music licensing and administration platform, amra takes a direct approach to digital licensing, collection, and administration, driven by an advanced, streamlined rights management platform designed to increase efficiency, maximise music royalty value and provide the highest level of transparency.
This agreement will see IMPEL able to connect its members to markets that have seen double-digit streaming growth over the last year, allowing them all of the revenue, efficiency and transparency advantages that multi-territory online licensing has to offer.
It extends IMPEL’s international reach alongside its core partnership with SACEM (Europe, Africa, Middle East and Indian subcontinent), and its relationships with LatinAutor (Latin America) and CMRRA (North America).
This deal exemplifies the shared vision of both organisations to empower independent music publishers and maximise their potential in the global digital market. The collaboration is set to commence immediately, with both teams working closely to ensure a seamless transition and integration of services.
As well as having a near-global licensing presence, IMPEL’s membership is similarly international, with the organisation now representing 57 independent music publishers across 14 territories.
That includes some of the most successful and significant independent publishers in the world, such as Reservoir Media, Beggars Music, Bucks Music, CTM, Reach Music, NexTone, Kassner Music, TRO Essex, Just Isn’t Music and Mute Song.
IMPEL represents a diverse collection of works recorded by many of the world’s biggest artists past and present including Ed Sheeran, Stormzy, Dua Lipa, David Bowie, Ray Charles, Rihanna, Beyonce, Calvin Harris, Elvis Presley, Frank Sinatra and more.
IMPEL CEO Sarah Williams said: “This deal with amra marks an incredibly significant threshold for IMPEL in that we can now say our licensing capabilities are truly global. Our growth has been phenomenal in just over five years, and now being able to offer our members access to digital licensing in the dynamic markets of APAC and Brazil is really exciting. We are looking forward to working with amra to build on these great opportunities.
amra CEO Tomas Ericsson said: “We are thrilled to join forces with IMPEL and Sarah Williams’ team. At amra, we have always championed independent music publishers, and we are excited to bring our top-tier services to this vibrant community. With our exceptional territorial licensing coverage and cutting-edge technical capabilities, enhanced by major investments in our platform, we are poised to deliver unparalleled ingestion, processing, and matching services to IMPEL’s publishers.”
About IMPEL
IMPEL is the international collective licensing agency representing digital music publishing rights. It is 100% owned and controlled by its members, which include respected independent publishers such as Bucks Music Group, Beggars Music, Reservoir Music, Kassner Music, CTM, ABKCO, Truelove Music, Faber Music, Mute Song, Budde UK, Phrased Differently and many more.
The IMPEL membership represents a diverse collection of works recorded by many of the world’s biggest artists, past and present, including Ed Sheeran, Stormzy, Dua Lipa, David Bowie, Ray Charles, Rihanna, Beyonce, Calvin Harris, Elvis Presley, Joni Mitchell and more.
About amra
amra is the first of its kind — a global digital music collection society. amra is designed to maximize music royalty value for its members in today’s digital age, while providing the highest level of transparency and efficiency. Today, amra’s global roll-out has reached all corners of the world outside of the US and includes direct digital collections for Southeast Asia, India, Australia, Brazil, and Japan and keeps growing.
amra takes a global, direct approach to digital licensing, collection and administration, all driven by an advanced rights management platform. This streamlined model allows amra to increase efficiencies, combating the large margin of uncertainty, delay, and error that exists in the current fractured system. amra proudly represents some of the world’s most successful songwriters through either direct affiliation with amra or through its publisher representation agreements for global digital licensing administration. To learn more about amra please visit. www.amra.com
