London, 22nd February 2022 Downtown Music Services ,which offers bespoke distribution, publishing administration, creative marketing and finance solutions to entrepreneurial creators and their partners, has announced a global music publishing administration agreement with producer, singer, writer, DJ and visual artist Alejandra Ghersi Rodriguez known professionally as Arca.
Alejandra Ghersi Rodriguez is a Venezuelan, non-binary trans woman based in Barcelona and has released 12 official projects as Arca with four of those issued in the KiCk album series during one week in December 2021. KiCk i was nominated for Best Alternative Music Album at the 2021 Latin Grammys and Best Dance/Electronic Album at the 2021 Grammys.
Mike Smith, Global President of Downtown Music Services said āFrom her work as a writer producer with global superstars, to her own recent cycle of recordings, Arca is redefining what it means to be an artist. I am so thrilled to be working with one of the most forward thinking individuals on the planet who is taking all of us on the most remarkable trip.ā
As a producer Arca worked across multiple tracks on Kanye Westās groundbreaking Yeezus album and produced/co-wrote on Bjorkās Vulnicara and Utopia albums. She also remixed āRain on Meā by Lady Gaga ft. Ariana Grande for Lady Gagaās Dawn of Chromatica album.
In addition, Arca produced two songs on FKA Twigsā recent Caprisongs mixtape including āTears In The Clubā featuring The Weeknd and produced/co-wrote FKA Twigsā 2013 āEP2ā.
She has also contributed music to bestselling Red Dead Redemption 2 video game and composed/produced a unique music installation for the MoMA lobby in New York.
Arca recently produced the music for and stars in Reebok’s newest ad campaign for ‘Life Is Not A Spectator Sport’ that launched on February 5 2022. The ad also features Allen Iverson, Brent Faiyaz and Ghetts and Lolo Zouai.
As a visual artist Arca was commissioned to produce a series of algorithm-trained, multi-media, AI paintings for CIRCA spanning five international cities throughout January 2022.
Downtown Music Services will be working closely with Arca to maximize new opportunities and introduce global audiences to her music.
Arca said, āDowntown is as real as it gets. Iām talking NYC, Iām talking Arthur Russell, Iām talking hustlers and queers, Iām saying It Takes A Nation of 1000000s to hold us back, Iām telling you pre-LVMH SoHo, Iām talking Live From The Kitchen, te digo east coast exuberance, Iām saying Down, fucking, town, publishing. Bless my team. Itās Legacy, Laurie and Lou, post punk, Iām expressing it: freedom.ā
Corey Roberts SVP A&R of Downtown Music Services said, āAlejandra is at the vanguard of modern music and artistic creation, and we could not be happier to partner with her as she continues to pioneer further into the future.”
-ENDS-